December 15, 2010

TPG Talks 2010: Bed Intruder

Bed Intruder was an absolute monster in 2010. When I saw the original youtube video on barstool , I initially thought that it was average at best. However it wasn't til a friend sent it out again with the accompanying auto-tuned version by the Gregory Brothers (above), that I realized that, yeah that was pretty funny and I was wicked into it. Little did I know that it would become an anthem.

In the past when people inadvertently end up on the internet, they run from it, they don't want the celebrity. The "Star Wars" kid is a great example of an internet celebrity who tried to fight it. However, Antoine Dodson, the star of the Bed Intruder video is a business major and rather than run from the video, he embraced. Today he has appeared on numerous talk shows, performed at the BET awards, has iphone apps, halloween costumes, and a hit itunes single. He moved out of the projects and now lives with his family in a brand new home. Talk about an internet celebrity!

Yet depending how you look at it, the bed intruder craze is either a blight on world culture or a great example of innovative minds at work. Some people think the video perpetuates African American stereotypes. However, then you look at the massive creative response to the video, including the most recent performance by the Liberty University A Cappella group (founded by semi-bigot Jerry Falwell), it is amazing how different people responded and interpreted the video.

With over 75 million combined views and counting, Dodson is still counting that loot, but where he goes from here is unknown. Not like he can hide cause "we gonna find you we gonna find you!"

1 comment:

  1. And it was a best-selling Halloween costume to boot!